While Chris Bridges’ aka Ludacris is doing an incredible job for the Atlanta community at large, as a leader he is smart enough to know to build a strong backbone of true business leaders around him to continue to grow his enterprises. For the Ludacris Foundation, community service means providing monetary support and donating time in our communities at large. Since 2001, The Ludacris Foundation has donated $500,000 to support grassroots organizations that work to help our youth, as well as invested more than 3,500 hours in devoted service to young people across the nation. The programs in support of the Foundation have impacted 7000 lives. The Ludacris Foundation takes pride in “helping youth help themselves.”
A few years ago, Ludacris got a team together to grow additional passive income and not just be a rapper running out of money when the rap career is done and over with. He had to think outside the box and come up with a strategic plan to do so. He went into his think tank of executive partners and developed a team to help build additional brands based upon the name “Luda” that he is known by in the hip hop music industry. Albert G. Sye IV, a Morehouse graduate, is the business behind Ludacris’ health drink, Ludajuice. Mr. Sye also works with the Ludacris Foundation that just gave away 20 cars to Atlanta area residents Labor Day weekend 2009.
When Ludacris needed an experienced team to launch Ludajuice as an affiliate marketing strategy, he knew to contact Albert Sye due to his reputation of his growing Atlanta based company The AGS Group. Mr. Sye received his B.A. in English in 2000 from Morehouse College and is a true “Morehouse Man” in all senses of these words in which they are used by Morehouse alumni.
While at Morehouse, Mr. Sye was involved in numerous activities that chiseled his leadership skills: Morehouse football, member and President of Phi Beta Sigma Fraternity, as well as being a McNair scholar from Marquette University. In 2005, Mr. Sye was a key team member and responsible for helping to build Atlanta producer Lil Jon Crunk! energy drink to a top 20 AC Neilson brand. He handled the sales and merchandising for their number one market: Georgia and the southeast.
Mr. Sye’s background in beverages propelled him to a managing partner role in Ludacris’ Ludajuice team which is a business venture between Ludacris and XanGo formed in 2008. He also serves as a managing partner of The AGS Group. Albert’s clients include Ludacris, Cytosport/Musclemilk, and The Ludacris Foundation. Mr. Sye is also a founding partner of Make Believe Village, an entertainment production company based in Atlanta and Los Angeles, California.