Do you use a web site for you marketing? Sure, we all do. Then you probably know that it is crucial to be able to describe what you have to offer to those who are looking for it. You need to get the attention of your site visitors, get them to read your message, and hopefully to take action on whatever you want them to do.
Some web-masters try to achieve this objective by utilizing plenty of bells and whistles, flashy things or goodness forbid, sounds and music. Stuff like electronic greetings cards, screen-savers or free e-mail services are merely a few of the tools used to try to get future customers to remain at a selected site for longer amounts of time.
It’s affectionately called making your site ‘sticky’. And there’s nothing intrinsically wrong with any of those techniques, unless the purpose of your internet site is to sell vacuum widgets to your clients. If that is the case, your client will be small fascinated by anything apart from the smooth, efficient and cost-effective operation of their vacuum apparatus, and the goods that may help them to do that. However back to our subject, which is all about explaining the purpose and benefits of your business to those who may be interested.
This is best accomplished by employing the fundamental question model employed by reporters in developing a reports story: Who, what, when, where, and why? For your purposes, you may only have to answer 3 of these: Who, what, why? ‘Who’ explains who you are or who your company is. ‘What’ explains your service, and gives you a chance to highlight for the consumer its features. ‘Why’ explains the advantages of using your product or service, and also offers a possibility for you to distinguish yourself and your product from the competition.
By responding to the previous questions, you can fully but momentarily give your buyer enough info to ascertain whether or not they are enthusiastic about what you are offering. Nobody wants to feel as if they are reading a novel or attempting to unravel Shakespeare. In reality it should not feel to them as if they are reading.
The bottom line is this; being able to clearly state your sales message is crucial, and therefore deserves your work and attention. Get a USP for your business, which is a unique selling point. What separates you, your business, or your service? This needs to be explained to your prospect with effortless ease.